Social media is an ever more effective marketing tool, increasingly used together with SEO. EMA Design co-ordinates social media marketing campaigns for businesses in Suffolk, East Anglia, London and beyond, ensuring you have an engaging strategy and building your followers.
Marketing campaigns which use social media can help you engage with customers, boost awareness of your brand, and increase the number of visitors to your website. Google uses your popularity in social media channels to help determine your organic search rankings, another reason why this type of marketing is increasingly vital to business success.
Depending on your type of business, we can tailor your campaign to suit different platforms, including Facebook, Twitter, LinkedIn, Instagram and Pinterest. We can set up your profile and for each social media channel, and provide varied posts to encourage interaction.
This hugely popular and versatile social media channel which can really promote your business, offering many different options for targeting potential customers. You can target specific parts of your intended market through the careful use of words and design. Facebook’s reach is so wide that posts can give your brand international exposure.
Twitter is another great all-round tool for your business. You can use it to increase sales and brand awareness, and to promote other forms of company communication, such as a blog on your website. Your followers can include existing and prospective customers, staff members, suppliers and others. Tweets have to stick to the Twitter guidelines and character count, while still being as original as possible.
This professional platform connects you with more than 500 million members across the globe. You can use it to exchange ideas and knowledge with people who are already in your professional network, and create a whole new network of contacts. You can think of your presence on LinkedIn as an extension of your sales team, brand and website.
It can be used to find new customers and service providers, help with your recruitment, increase awareness of your brand, promote your business blog, and to set up and manage discussion groups. Through LinkedIn we will work to grow your company’s endorsements and recommendations.
In a business context, YouTube can be used to achieve a number of strategic objectives. It can boost your site’s traffic and conversion rate, as watching videos can be easier than reading text.
Some companies use YouTube to show they are experts in their fields by uploading videos containing advice and tips, or by linking to similar videos.
Focusing on photos and images, this increasingly popular platform now has more than 700 million registered users worldwide. This means it is an excellent tool to use in a visual social media marketing campaign.
Instagram lets users upload images or photos, which can then be shared with other members via their social media profiles, and adding an appropriate hashtag will mean that the post is linked up with other, similar content. This means that any campaign using this platform can be highly targeted.
This social media channel lets you ‘pin’ relevant items of interest you have found on the web to boards. It is ideally suited to businesses where visuals are important and can be used as an alternative to a gallery.
