Search Engine Optimisation (SEO) gets your company’s website where it needs to be – in the top 10 results of all the major internet search engines.
It uses keywords which relate directly to your business to increase the number of visitors to your site and help you increase your brand awareness, enquiries and sales.
SEO is the most effective way to raise awareness of your site, with more than half of all those using the internet finding products and services through a natural search. The results can be measured through Google Analytics and all of our work, which is carried out using legal, ethical techniques, is guaranteed to be effective.
EMA Design can provide your business with a full range of SEO services, whether you are based in Suffolk, another part of East Anglia, London or anywhere in the UK.
Our SEO marketing campaigns can help you:
Search engine positioning keeps your products and services in front of a global audience around the clock. A targeted SEO campaign also costs far less than many forms of traditional marketing.
All website visits which are generated by natural searches can be tracked through Google Analytics as part of our SEO services. This means you can get an accurate assessment of how well your website is performing.
Search engine positioning uses keywords aimed at visitors who are actively looking for the services and products you offer. They are more likely to visit your site and become a customer.
If your site is not attracting as many visitors as you would like, or you want to improve your SEO, Adwords and social media campaigns, then we can provide a full website audit.
These can cover some or all of these areas:
1. Reviewing your site’s existing organic rankings and your target keywords. We will offer suggested changes to improve or expand your list, and an action plan to help you achieve your desired rankings.
2. Looking at all the links to your site, and identifying issues such as large numbers of links from one site and links from low quality sites. A report of any links to remove will be supplied.
3. Reviewing all the H1 and meta data on all your site’s pages, ensuring these are optimised correctly for your selected keywords. Our review will identify pages with any issues, like duplicate or missing meta data, or meta tags which are over length.
4. Review of your site’s homepage. This will look at how much text there is on the page, its use of keywords, meta data and alt text and other areas.
5. Reviewing your site’s landing pages. This will look at how often, and how prominently, the keywords are used in the text of the main site pages.
6. Technical audit. This will look at any pages which are slow to load up, broken links, 404 errors, pages which have long file names, and content blocked from being indexed.
7. Examining any issues of duplicate content, where you have the same text on different pages on your website.
8. Blog review. Looking at its content, style, how regularly it is updated and its optimisation.
9. Analysing competitors’ performance. This means looking at sites which are in the top ten rankings for your chosen keywords, and see what techniques and strategies they use. This includes their site content, backlinks and social media campaigns.
10. Full audit of Adwords campaigns.